For many in the Life Insurance sales industry the cost of leads can truly be an agonizing situation at best. As a recognized Insurance producer/agent multiple times I understand how these costs can spiral out of control in a time where the economy has cut back on your sales. Here, with a small series of articles, I hope to help you create your own lead generating system online to help save you time and money.
Branding you, I guess this is where I want to begin is with branding you the agent. For many the Internet seems to be a complicated place where many hire so called web developers to create some long winded multi-paged advertisement of your products...and this is where most go wrong and find that they have a site that is packed with info, but no personality. When it comes to selling life insurance most of us were given a, well, I guess you would call it a skit. With this skit we were taught to throw our own personalities into it at the "kitchen table". There is no real difference online because you are not branding the product at the table...you are branding YOU!
Now do not get me wrong, this should be a professional page, it should also contain information on the products you personally sell, but remember that this is a greeting...this is the step inside the house and walking to the "kitchen table". Branding you will be in a simple biography of you. A simple biography that allows people see that you love baseball games, you fish at this lake whenever you can and you love to take trips with your family, and by the way, put a picture of the whole family there, not just you. People buy from people is what we know to be a fact so live this fact on your page.
To begin closing this article on branding remember this, you do not need a fancy website to brand yourself with this can simply be done through a hosted blog. Yes, I said it...a blog. Hosted blogs are by far the best, something that has your name in the URL and matches the face and words on the page. These can be hosted and ranked just as good as any website given the right SEO strategies which I will get into on the next article. Brand you just as you do at the door and all the way to the "kitchen table". How much more time do you spend talking about the last fishing trip while filling out an application? It is true that people buy from people just...like...you.
Remember also to always check with your general agent and your company to make sure that all information on your products meet the specific regulations set by your company before launching your page to the Internet. To simplify this even more, remember to keep it simple in the first place and give the types of needs you can meet only for example;
- Final Expense
- Whole Life / Term Life
- Universal Life
Keep it simple and keep the focus on you and what you are all about. I have seen many websites out there while tooling around online and there is far more branding of products by agent/producers than branding of the individual who is selling the product. Brand "you" on your page, brand what "you" can do for them or their families and most importantly brand what "you" are all about. Generating leads online can be simple and effective through branding "you" online.
Through proven training and solid effort, David J. Boozer has transitioned from a successful top Insurance Producer to a successful Online Business owner and Entrepreneur. To learn more about how to find success online and the potential of creating a lasting and passive income from home please visit David at FamilyUnlimitedOpp.com
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